Mullen High School, a private institution in Denver with a proud athletic tradition, wanted to strengthen its connection with local youth while creating new opportunities for student recruitment and community engagement.
They partnered with Bonded Experiences to design and produce a series of middle school athletic camps that would showcase the school’s facilities, coaching excellence, and commitment to developing young athletes.
The goal was two fold:
Recruiting: Create meaningful touchpoints with potential future Mustang students and athletes.
Community Engagement: Demonstrate Mullen’s investment in local youth through fun, high-quality sports programming.
Our Approach
Bonded served as the strategic event and operations partner, overseeing planning, logistics, and storytelling:
Program Design: Developed three themed camps — Sprints, Field Events, and Cross Country — tailored for middle school athletes.
Revenue Model: Built a sustainable structure where registration fees supported the coaching staff, creating new income opportunities while keeping camp fees affordable for families.
Experience Curation: Focused on a welcoming, community-driven experience that highlighted Mullen’s athletic facilities and culture.
Recruitment Integration: Ensured each camp became a natural introduction to Mullen’s programs — giving students and parents a firsthand look at the Mustang spirit.
Results
Hosted 3 specialized camps across track & field disciplines
Welcomed 60+ middle school athletes to Mullen’s campus
Provided new income opportunities for the coaching staff
Created a powerful recruitment pipeline through direct engagement with potential future students and families
Strengthened Mullen’s reputation as a school that invests in youth and community development
Impact
The Mullen Youth Camps became more than training sessions — they were relationship builders. By combining sport, mentorship, and community connection, Mullen created an authentic entry point for young athletes to envision themselves as future Mustangs.
For Bonded, it was another example of how experiential programming can drive both mission and measurable outcomes — turning athletic passion into long-term impact.
Bonded Experiences partners with schools, brands, and athletes to build events that connect purpose, participation, and performance.
