When Running Mate, a personal safety app designed for runners, prepared to launch in the Denver market, they wanted more than attention — they wanted impact.
They partnered with Bonded Experiences to produce a launch event that would not only introduce the brand but also foster empowerment, education, and community connection. The result was the Running Mate Runner’s Safety Event, a paid outdoor experience at Market Station, one of Denver’s premier adventure and lifestyle destinations.
The goal was two fold:
Recruiting: Create meaningful touchpoints with potential future Mustang students and athletes.
Community Engagement: Demonstrate Mullen’s investment in local youth through fun, high-quality sports programming.
Our Approach
Bonded served as the creative and production partner, developing a launch strategy that combined brand storytelling with real-world value:
Purposeful Launch Strategy: Framed the event as Running Mate’s Denver debut, positioning the brand as a safety ally for the running community.
Venue Partnership: Partnered with Market Station, aligning the experience with an environment known for movement, wellness, and community gatherings.
Programming: Featured a live self-defense workshop led by a certified instructor, giving participants practical tools to stay safe while running.
Revenue Model: Charged a modest registration fee, providing shared income for both Bonded and Running Mate — proving that purpose-driven events can also be profitable.
Philanthropy: Donated a portion of registration proceeds to RAINN, the nation’s largest anti-sexual violence organization, supporting resources for survivors.
Content Capture: Produced on-site content for Running Mate’s social channels and press rollout, extending the event’s reach far beyond Denver.
Results
Official Denver launch for Running Mate, driving awareness and app engagement
Engaged local runners, coaches, and safety advocates through a participatory experience
Generated new revenue for both partners while raising funds for RAINN
Created foot traffic and additional eyes for Market Station
Delivered high-quality content assets for continued brand storytelling
Impact
The Running Mate Runner’s Safety Event demonstrated how purpose and profit can coexist.
By charging for participation, directing proceeds to a meaningful cause, and delivering a powerful community experience, Bonded helped Running Mate show up in Denver as a brand that leads with integrity and action — not just an app, but a movement.
Bonded Experiences designs experiences that connect purpose, community, and brand value — building events that do good and perform well.
