Denver Sports Betting (DSB) partnered with Bonded Experiences to bring their vision of a true fan-first NFL experience to life — one that blended the excitement of sports betting with the energy of community connection.
The goal was simple: create high-energy, accessible watch parties that positioned DSB as the hub for football fans in Denver while driving tangible results for partners and venues.
Bonded served as the Project Manager and Event Producer for two Broncos Watch Parties hosted at McGregor Square, Denver’s premier outdoor entertainment venue.
Our Approach
Bonded led the concept-to-execution process, ensuring every detail connected back to both fan experience and brand value:
Event Production: Designed and executed two large-scale Broncos Watch Parties featuring interactive games, giveaways, and live entertainment.
Venue Partnership: Activated McGregor Square — a prime downtown Denver location — to create a unique, open-air sports-viewing environment.
Audience Engagement: Leveraged DSB’s digital community and local sports influencers to drive attendance and social buzz.
Operations & Logistics: Managed vendor coordination, programming, and on-site flow for a seamless experience from kickoff to final whistle.
Measurement & Impact: Captured and reported event metrics including attendance, engagement, and economic lift for partners.
Results
Drew 500+ attendees across two events
Delivered a 20% increase in bar sales for McGregor Square venues during game hours
Enhanced DSB’s brand visibility and credibility within the Denver sports scene
Established DSB as a community-driven player in the sports betting and fan engagement space
Provided data and creative assets to support future sponsorship conversations and brand partnershipsImpact
Impact
The Denver Sports Betting Watch Parties proved that experiential events can deliver both entertainment and measurable business growth.
By connecting fans, venues, and partners through the shared excitement of game day, Bonded turned a simple watch party into a revenue-driving, relationship-building experience — one that elevated DSB’s presence and created lasting value for everyone involved.
Bonded Experiences transforms live sports moments into meaningful brand touchpoints — driving engagement, community, and measurable ROI.