When professional runner Dani Jones approached Bonded Experiences, she was looking for more than another sponsorship opportunity — she wanted to create something of her own.
Dani’s goals were simple but powerful:
Develop an additional source of income outside of competition
Create an outlet for her passion for youth running
Build a community event that reflected her values of mentorship, inclusivity, and fun
Together, we transformed that vision into the Dani Jones XC Camp — a two-day experience for middle school girls that blended training, confidence-building, and connection.
Results
25 Girls Registered in the Ann Arbor area
Generated new revenue stream for Dani
Built a blueprint for repeatable athlete-led youth camps
Strengthened Dani’s personal brand as a leader and mentor in the running community
Deepened sponsor engagement for New Balance through authentic, community-based impact
Impact
The Dani Jones XC Camp proved that an athlete’s influence extends far beyond competition. By helping Dani own her narrative and structure a profitable, scalable event, we showed what’s possible when creativity meets purpose — a model that any athlete can build upon.
Bonded Experiences helps athletes transform their passions into sustainable ventures that connect with communities and brands alike.
